Different kinds of dating websites
In addition to teasing apart the nuances of online dating the way earlier research has, they added “sociosexuality” to the usual suspects, like sex, age, reported motivations for online dating, and so on.
"Sociosexual orientation" (Simpson and Gangestad, 1991) is a concept developed which extends the work of Kinsey, referring to "individuals’ tendency to have sexual encounters with or without commitment, feelings and intimacy." Sociosexuality is measured using the Sociosexual Orientation Inventory (SOI), which boils down sexual attitudes and behavioral tendencies into a single dimension ranging from (leaning toward having sexual relationships with less commitment and emotional intimacy).
Researchers wondered if sociosexuality determines motivations for online dating, and if so, how much of a role these sexual attitudes and behaviors play above and beyond biological sex.
The current study In the current study, Hallam and colleagues surveyed a group of 254 people — 57.9 percent women, heterosexual, average age of 30 years.
Men were more likely to use dating websites, whereas women were more likely to use dating apps.
Moreover, with increasing age came increasing motivation to use online dating for both love and casual sex, bolstered by the ease of communication, but less driven by excitement and self-validation.