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Even after all of these years they’re one of the most overlooked tools by internet marketers.
Meaning I can go on the offensive from an informed position.
That’ll take you to a page that looks a little like this: In the search box you can add in the alerts you want to receive.
For this I’m going to stick with the when you search, you don’t need 10’s or 100’s of results at this stage. If there are no real results it may not be worth getting alerts (unless it’s brand related, more on that in the next section) but this alert seems worthwhile.
Okay, that’s what an alert is, but how do you set one up?
Throughout this article I’m going to show you specific examples of Google Alerts you can use to get the best results from this tool.
Below are the exact alerts I have set up, but you can change filter that you can use to measure which sites have good and bad content in the eyes of Google.